ABOUT
What We Do
We study how technology fundamentally disrupts systems, business models, and market structures—then we translate that knowledge into solutions for real business problems. We look at the deep shifts that create lasting change and turn those insights into strategies and products that actually work.
Our work goes from mapping the intersections between tech evolution, regulation, and economic transformation—to building AI-powered products and positioning frameworks. We investigate the foundational changes that redefine entire industries and help organisations move with those shifts.
We deliver intelligence and solutions to organisations that need to understand not just what's happening, but how to respond. Our analysis and development work empowers leaders to make informed moves and build competitive edges in markets that are constantly transforming.
TAILORED SOLUTIONS
Research & Analysis
We map how emerging technologies reshape industries, business models, and regulatory frameworks. Our reports expose the structural changes that drive real transformation—helping organisations understand why shifts matter, not just that they're happening.
AI Solution Development
We build AI-powered products and prototypes from concept to production. Combining technical research with business logic, we create solutions that solve actual market problems while navigating regulatory constraints and user experience realities.
SEO / GEO Strategy
We analyse search evolution beyond traditional optimisation—preparing for agent-driven discovery and AI-mediated content. Our approach positions you for the structural changes reshaping how information gets found.
Strategic AI Positioning
We develop content strategies built for AI-powered discovery systems. We research what content AI models prioritise, optimise for citation frequency, and forecast market shifts to keep you ahead.
OUR VISION
Illuminating the fundamental shifts reshaping industries through deep research and strategic intelligence.
15+
Years of
Digital Marketing Experience
20+
Projects
Completed
5
Team
Members
LATEST INSIGHTS
Rearchitecting Digital Infastructure
AI agents now consume 51% of all web traffic, but the internet was built for humans, not machines. This mismatch is breaking everything—from technical infrastructure that costs 5x more to serve agents, to advertising models that generate zero revenue from bot traffic. New players like E2B and Browserbase are raising hundreds of millions to build agent-first infrastructure, while publishers scramble to monetize through direct API licensing instead of ads. Meanwhile, web standards from robots.txt to content provenance are being rewritten, and regulators are rushing to govern machine-scale data consumption. Organizations face a stark choice: rebuild for an agent-first web or become irrelevant as machines replace humans as the primary web consumers.
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